Maximizing Revenue for Caskata Through Retention Marketing & CRO

CROUX/UI DesignShopify DevelopmentEmail MarketingKlaviyo

As a visually driven luxury brand with strong seasonal purchasing behavior, Caskata needed a strategy focused on retention as much as acquisition. We partnered with the brand on ongoing Klaviyo, SMS, CRO, and Shopify optimization initiatives designed to lift customer lifetime value and improve conversion across the customer journey.

"Udundi is both capable and responsive, and brings a wealth of expertise and perspective to the work they're doing with us. We're very pleased!"

Building a Retention Engine

We worked with Caskata to evolve their retention strategy into a more personalized, performance-driven lifecycle experience across both email and SMS. Existing Klaviyo flows were redesigned and optimized to better reflect the brand’s luxury aesthetic while introducing smarter segmentation, improved timing strategies, and cross-channel SMS touchpoints.

From welcome journeys and abandoned cart flows to browse abandonment and post-purchase experiences, each touchpoint was refined to create a more cohesive customer experience designed to increase engagement, repeat purchases, and long-term customer value.

Strategic Campaign Planning Across Email & SMS

Since summer 2025, we have managed Caskata’s ongoing email and SMS campaign strategy, creative, copywriting, and deployment with Klaviyo.

Managed ongoing monthly email and SMS campaign calendars
Developed seasonal product launch and back-in-stock announcements
Designed and launched a highly successful “12 Days of Gifting” holiday campaign to close out 2025
Supported major promotional moments including BFCM, flash sales, and product launches
Continuously optimized campaigns through testing, reporting, and iterative creative improvements

Improving Product Discovery Through Thoughtful UX

As part of an ongoing CRO and UX initiative, we redesigned key shopping experiences across Caskata’s site to better showcase its visually rich product catalog. We introduced imagery-driven navigation, enhanced collection pages with larger lifestyle photography and cleaner browsing paths, and developed a fully custom product detail page featuring product swatches, stronger cross-sell opportunities, review highlights, and a clearer information hierarchy. Together, these updates created a more elevated, editorial shopping experience that improved product discovery, merchandising flexibility, and conversion-focused functionality across desktop and mobile.

Reducing App Reliance Through Custom Shopify Development

To improve flexibility and reduce reliance on third-party apps, we developed a custom cart experience to replace Rebuy functionality. The new system introduced tiered discount structures, promotional messaging, and dynamic cart motivators directly into the cart and promo bar experience, creating stronger upsell opportunities while reducing ongoing software costs. These enhancements played a key role during BFCM promotions, giving the Caskata team greater control over merchandising, discounting, and customer messaging during high-traffic sales periods.

Measuring the Long-Term Impact of Retention & CRO

From Klaviyo and SMS strategy to custom Shopify enhancements, every initiative was designed to improve customer engagement, streamline the shopping experience, and drive measurable growth over time.

Klaviyo attributed revenue

AOV lift in Q4 2025

Returning customer rate

Products per order YoY

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