Real world strategies that set high-performing brands apart during BFCM and how we’ve brought these campaigns to life, from tailored promotions and optimized landing pages to advanced discount logic and smart development solutions.
Black Friday and Cyber Monday (BFCM) aren’t just about the biggest discounts anymore, but the smartest execution. As online competition grows and shoppers become more strategic, brands need more than just flashy promotions to be successful. Success during BFCM comes from planning, standout user experiences, and conversion-driven strategies that are built to scale.
At Udundi, we help brands prepare for BFCM by creating custom experiences that drive results. In this blog, we’ll dive into the strategies that set high-performing brands apart and how we’ve brought them to life, from tailored promotions and optimized landing pages to advanced discount logic and smart development solutions.
1. Use Flash Sales to Create Real-Time Urgency
Urgency is one of the most powerful psychological levers in e-commerce, but to make it effective, it must feel real, not manufactured. Use genuine time limits, limited stock, and visible countdowns that push customers to act now without undermining trust.
Example: Cozy Earth
At Udundi, we helped Cozy Earth launch a custom “Lightning Deals” flash sale system designed to boost urgency and drive quick conversions. Our dev team built a Shopify-integrated solution that enabled their team to define flash sales with both time and inventory limitations.
With product card components and PDP/cart widgets dynamically displaying countdowns and stock levels, Cozy Earth was able to highlight limited-time offers in a way that made shoppers act fast without disrupting the rest of their sale experience.
2. Make Gifting Feel Personalized with Free Gift Promotions
Free gifts are a classic BFCM tactic, but instead of a generic giveaway, let shoppers choose their reward. A well-structured free gift promotion not only increases average order value but also adds a layer of surprise and delight that enhances brand perception.
Client Example: Cozy Earth
For Cozy Earth’s Black Friday campaign, we built a “choose your gift” promotion. Once customers reached a cart value threshold, they could select from a variety of free gifts before checkout, creating a personalized and fun moment during the buying journey.
3. Stack Discounts Smarter with Complex Promotion Logic
Combining multiple incentives, like discounts, loyalty rewards, and free merchandise, can drive significant conversions. Without the right logic, however, things can quickly become messy. Smart discount stacking requires rules, clarity, and a seamless user experience.
Modern shoppers are savvy. They’ll test every combination to maximize their deal. With custom-built rules, you control what stacks, what doesn’t, and how every deal fits into your bottom line.
Client Example: Glow Luxury
Glow Luxury wanted to layer multiple incentives for their BFCM campaign: an automatic sitewide discount, double loyalty points via Smile.io, and free gifts over a specific cart value. The catch? Some combinations needed to be stacked, while others didn’t.
Using Shopify Functions, we built complex discount logic that allowed for powerful stacking rules, ensuring that Glow’s promotion strategy stayed intact and profitable, without requiring manual checks or coupon juggling.
4. Incentivize Signups with VIP-Level Email & SMS Perks
During BFCM, your email and SMS lists are your most valuable asset, but simply offering a small discount won’t maximize your lists. Instead, give shoppers a reason to opt in with exclusive experiences, early access, or VIP perks that they actually want.
Client Examples
We’ve built custom Klaviyo forms and list-building strategies for brands that go far beyond “10% off your first order.” Think:
Members-only new release collections
Early access to flash sales
Exclusive gift bundles for subscribers
These high-value incentives drive real loyalty, not just one-off purchases.
5. Guide Shoppers with Gift-Focused Landing Pages
Shoppers are overwhelmed during BFCM, so simplify the buying process with curated gift guides to make decision-making easier, faster, and more focused. These pages can be organized by interest, budget, or recipient and serve as high-converting landing pages across channels.
Client Examples
We’ve designed custom gift guide pages for multiple brands, highlighting best sellers, top gift picks, and seasonal categories. With clear CTAs, festive branding, and quick filtering, these pages become conversion magnets for both new and returning customers.
6. Bundle to Boost AOV and Make Every Click Count
Bundles encourage higher cart values while simplifying decision-making. And when built with flexibility in mind, they become reusable assets for every promotion throughout the year, not just BFCM.
Client Example: The Blakery
We helped The Blakery build custom bundle pages with tiered quantity discounts to increase AOV. The Shopify theme was fully customized in the Theme Editor, allowing the brand to easily add seasonal flavors, upsell messaging, and holiday offers.
Conclusion
Your Black Friday and Cyber Monday strategy shouldn’t look like everyone else’s—and it doesn’t have to. Whether it’s flash sales that feel thrilling, discounts that stack without breaking, or smart signup flows that drive long-term loyalty, we’re here to help you execute a BFCM campaign that delivers real, measurable growth.