Custom Website Design & Motion Development

We designed and developed a fully custom Shopify theme that brings Blakery’s whimsical brand personality to life. Motion played a key role—from scroll-triggered animations to hover effects and microinteractions that delight users at every step. The result is a site that feels just as fun and dynamic as the product itself.

• Scroll-based and hover animations for a playful, interactive feel
• Visual hierarchy tailored for gifting and personalization
• Fully responsive experience across all devices

Build-a-Box Feature

At the heart of the experience is a custom build-a-box feature that gamifies the checkout process. Customers can add flavors to their box, visually building their order in real-time. The feature was designed to feel intuitive and mobile-friendly, turning product selection into a highly personalized journey.

Email & Klaviyo Integration

To support The Blakery’s lifecycle marketing, we designed branded email templates in Figma and helped integrate them directly into Klaviyo. The assets included animated GIFs and modular layouts, giving the internal team flexible options for campaigns, automated flows, and product launches—all while staying visually aligned with the brand.