Custom Shopify Site Design & Development
We designed and developed a fully custom Shopify theme for SweatBlock—built from the ground up to reflect the brand’s clinical, results-driven identity while supporting product discovery and conversion. A major focus of the project was the cart experience, which we completely redesigned to serve as a high-impact conversion zone. We introduced a free shipping motivator, a subscription opt-in checkbox, and smart product upsells—all integrated seamlessly into the cart layout to maximize AOV.