Optimizing the DTC Experience for Bev

CROShopifyLong-Term RetainerWeb DevelopmentUX/UI Design

Bev is a bold canned wine brand focused on female empowerment and building community. We partnered with their team to enhance their Shopify site with data-driven CRO, engaging creative, and ongoing design and development support.

It has been a pleasure working with Udundi over the past year. They have helped us maintain our website, from working on high level projects as designing and developing custom landing pages, assisting with product launches, custom app integrations, and conversion rate optimization through A/B testing, to troubleshooting issues on our site as they come to our attention. Through close communication via Slack, weekly Zoom meetings, and organizing project priorities and their details within a shared Jira board, we have been able to efficiently execute on and tackle our goals.

Conversion Rate Optimization & A/B Testing

Our work with Bev focused heavily on optimizing the customer journey through experimentation and iterative design. We identified friction on the product detail page and introduced new elements—like flavor selectors and clear ABV details—that made key information more accessible. On the homepage, we tested video modules to increase engagement and time on site.

Key Wins:

Improved PDP performance through visible flavor selectors
Clarified key product info like ABV to reduce hesitation
Increased homepage engagement with video

Landing Page Optimization Services & Ongoing Development

Beyond CRO, we provided ongoing design and development support for new product drops, seasonal promotions, and brand storytelling. This included custom landing page builds and site-wide enhancements to align with Bev’s bold, expressive identity. One standout project was a store and restaurant locator landing page, which allowed customers to find Bev near them—or submit a request to see it carried at their favorite local spot—bridging the gap between online engagement and real-world availability.

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Whether you're launching, migrating, or optimizing, our team delivers creative, conversion-focused solutions tailored to your brand.