Headless Shopify & Personalization for Fount

Headless CommerceUX/UI DesignShopifyWeb DevelopmentCustom Apps & Features
Fount Society needed a flexible, lightning-fast eCommerce experience to match their clean, science-backed skincare. We delivered a fully custom headless Shopify site with powerful performance scores and a built-in quiz flow to personalize the customer journey.
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Headless Shopify Build

We developed a fully headless architecture with a custom frontend for maximum speed, flexibility, and control. The result: near-instant load times and a modern user experience that mirrors the quality of the brand. In addition to the frontend experience, we also built a custom shipping protection app that allows Fount to self-insure and retain more control over post-purchase support. This tool gives customers the option to protect their orders at checkout, while giving the Fount team internal control over claims and replacements—enhancing both the brand experience, operational efficiency, and profit margins.

Highlights:

  • Lightning-fast performance scores
  • Scalable, content-rich frontend experience
  • Seamless Shopify integration on the backend
  • Custom in-house shipping protection solution
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Skin Quiz Flow for Personalization & Upsells

To help users find the right products and increase AOV, we designed a custom skin quiz that guides shoppers through personalized recommendations. This not only improved user experience but also enabled advanced segmentation and tailored marketing flows. The quiz provides users personalized product suggestions and collects contact information for email marketing.

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Lighting Fast Speeds

Our headless approach on Shopify allowed us to achieve near-instant load times, resulting in a better store conversion rate and customer experience over time.

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