Full-Service Digital Partnership With Cozy Earth

UX/UI DesignCROLong-Term RetainerShopifyCustom Apps & FeaturesBundle BuilderWeb Development

Cozy Earth is a premium loungewear and bedding brand known for elevated comfort and sustainable materials. Since 2020, we have served as their full-service digital partner, guiding the brand through a period of explosive growth. What began as an urgent website rescue and relaunch evolved into a long-term partnership spanning Shopify development, CRO, UX/UI design, custom applications, mobile app development, and omni-channel marketing support.

2020 Relaunch & Early Growth

In late 2019, we inherited an unfinished Shopify redesign and had just two months to get Cozy Earth’s site stable, performant, and campaign-ready. This period was about building a foundation that the brand could scale on. After launch, the pandemic drove unprecedented demand for premium loungewear. We transitioned into a retainer to support growth through new features, conversion rate optimization, and creative marketing assistance.

Took over an incomplete rebuild, fixing broken layouts and code
Completed redesign in ~60 days, aligning UX/UI with Cozy Earth’s brand direction
Improved site performance (page speed, mobile responsiveness, Core Web Vitals)
Built customizable landing pages for marketing campaigns
Corrected SEO fundamentals (metadata, canonical tags, URL structures) and reinstalled analytics tracking.
Designed creative assets for digital and print campaigns
Helped Cozy Earth achieve triple-digit revenue growth (300%+ YoY) during the boom.

2021 New Revenue Streams

With the brand scaling rapidly, we shifted focus to identifying new revenue streams and further optimizing the customer experience.

Launched custom shipping protection app to replace Route (has generated over $10M in revenue since launch)
Introduced multi-currency and global shipping groundwork, preparing for international reach
Drove affiliate sales through a new Influencer competition and leaderboard
Built a custom warranty claim system and management dashboard for customer service efficiency
Redesigned the PDP with a focus on CRO

2022 Focusing on the Customer Experience

From a brand new mobile app available for iOS and Android to iterative A/B testing, in 2022 we helped the Cozy Earth team identify pain points for their customers and improve the shopping experience over time.

Designed, developed, and launched the Cozy Earth mobile app on iOS and Android
A/B tested strategic and iterative UX/UI changes to drive growth through CRO

2023 Rebrand & Advanced Custom Features

Cozy Earth was looking to refresh and elevate the brand with a new look. We implemented a complete redesign of the store with the new logo, typography, colors, and more. With a solid website foundation and continued year-over-year growth, we then looked for more creative solutions and unique experiences to differentiate the brand.

Implemented a rebrand across the site and mobile app
Launched the build-a-bed page with real-time 3D rendering to visually bundle bedding sets
Developed a time and inventory-sensitive lightning deals feature for BFCM
Built fully customizable, no-code flash sale functionality into the theme editor for BFCM
With the new updates, Cozy Earth saw a 95% lift in BFCM sales YoY and a long weekend conversion rate of nearly 5%.

2024 to Present: Continued Optimization

We’ve continued to improve the Cozy Earth website experience through strategic experimentation. On the back-end, we’re finding new ways to provide operational advantages and efficiencies.

Migrated the advanced discount engine into Shopify Functions for robust, native performance
Implemented push notifications with user-based behavior triggers, post-purchase flows, and advanced customer segmentation
Continued strategic A/B testing and experimentation using
Implemented Shopify Checkout Extensibility
Refactored the code base, resulting in significant performance improvements

Measurable Growth, Year After Year

Over the past five years, we’ve helped Cozy Earth scale into a category leader—optimizing their site for speed, conversion, and long-term growth.

CAGR from 2020 - 2024

Average Conversion Rate

Orders since 2020

Page Speed Improvement

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