Building a Bold Visual Identity for Sadderday

Branding

Sadderday is an edgy, emotionally honest streetwear brand with a cult following. They came to us looking to unify their branding across digital, social, and merchandise touchpoints—ensuring the voice and visuals felt consistent, recognizable, and ready for growth.

We reached out to Udundi for a new logo and our first ever brand/style guide. Their team was able to analyze our current brand and create a brand guide that we'll be able to rely on moving forward. They offered up plenty of options during the process, and applied feedback very well as we narrowed down our focus. Even before the initial project was complete, we started working with Udundi on merchandise designs because we were so pleased with the results thus far. We can tell they put a lot of thought & time in to each deliverable.

Brand Identity & Guidelines

We developed a bold new logo and a complete brand system to reflect Sadderday’s unique tone—a mix of introspection, humor, and rebellion. The guide included visual foundations like color palette, typography, and logo usage, as well as deeper brand elements such as mission and personality traits. We also provided specific extensions for social content and merchandise design to ensure cohesion across platforms.