A Long-Term Collaboration Powering Glow Luxury’s Growth

BrandingUX/UI DesignKlaviyoLong-Term RetainerShopifyWeb DevelopmentCustom Apps & Features

Glow Luxury is a fast-growing luxury bag reseller with a highly engaged community. From the very beginning, we’ve partnered with their team to build the brand, from visual identity to a fully custom Shopify site tailored to their unique business model and evolving customer needs. With their loyal customer base, we’ve helped strategize new and unique ways to drive retention by leveraging Klaviyo.

2023: Laying the Foundation

Year one was about transformation. We led a complete rebrand and built a custom Shopify theme tailored to Glow’s unique business model—elevating them from Instagram-only sales into a polished, scalable eCommerce brand with a digital storefront designed to fuel future growth.

Full rebrand including logo design, typography, and color palette
Launch of a custom Shopify theme after being Instagram-exclusive
Built a resale quality scale feature on PDPs to clearly communicate product condition
Developed event countdowns and calendars to fuel urgency for frequent product drops
Designed advanced dynamic navigation to adapt to Glow’s constantly changing inventory

2024: From Foundation to Functionality

With the foundation in place, 2024 was about expanding functionality. We introduced key third-party integrations and built custom features that elevated the customer experience—from loyalty and returns to an optimized cart that encouraged higher conversions.

Integrated Smile.io loyalty program to reward and retain repeat customers
Redesigned cart with a free shipping motivator and gift note option
Implemented Loop Returns for an easier, branded returns experience

2025: Scaling Retention & Community

Glow’s third year was all about turning community into retention. With a vibrant social audience already behind the brand, we crafted loyalty-focused strategies that brought that same excitement to the website—boosting SMS and email sign-ups through exclusivity and early-access experiences.

Launched SMS members-only pre-releases, giving subscribers 24-hour early access to drops
Increased SMS signup conversion rate from 1.4% (standard discount offer) to 60.5% with the exclusivity strategy
Grew SMS subscriber count by 36.7% in the first 3 months of launch
Took over full Klaviyo management, including strategy, design, and execution of high-performing campaigns

Driving Growth Through Retention

By combining a rebrand, custom Shopify build, and retention-driven strategies, Glow scaled from an Instagram-only shop into a multimillion-dollar eCommerce brand. The results speak for themselves: higher loyalty, explosive subscriber growth, and millions in attributed revenue.

Returning customer rate 2025

Klaviyo attributed revenue in year 1

SMS growth in first 3 months

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